ABOUT US
MOVE is a hospitality marketing agency built to help hotels grow revenue through intelligent storytelling and data-driven marketing solutions. We combine brand strategy, guest experience insight, and performance marketing to create the kind of presence that drives demand, strengthens perception, and increases direct bookings.
Every message, campaign, and channel is designed to support what matters most - COMMERCIAL RESULTS.
27
YEARS IN
HOSPITALITY
14
BRANDS
7
AWARDS
MY
STORY
Janice Tugaoen is a dynamic hospitality sales and marketing executive with more than 20 years of experience driving revenue growth, brand elevation, and commercial performance for both independent and branded hotels.
Throughout her career, Janice has led commercial and marketing initiatives for leading hospitality brands including Kimpton Hotels & Restaurants (IHG), where she guided multi-property commercial strategy, developed revenue maximization initiatives across all segments, and helped hotels achieve aggressive GOP and market share targets.
Janice’s expertise spans digital marketing, brand positioning, channel optimization, and integrated commercial strategy. She has successfully overseen website performance, SEO/PPC initiatives, reputation management, and full-scale hotel rebrands, consistently aligning marketing execution with revenue outcomes. Today, through MOVE, Janice brings this enterprise-level experience to branded and independent hotels, boutique properties, and hospitality groups seeking smarter growth. Her approach combines data-driven marketing, AI-informed strategy, and compelling brand storytelling to help hotels increase visibility, strengthen market positioning, and drive more profitable demand.
"The future of hospitality marketing lives at the intersection of human emotion and artificial intelligence - where powerful brand stories are amplified by precise data and intelligent technology." - JT
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GET TO KNOW
JANICE TUGAOEN
CHIEF MARKETING STRATEGIST